<p>Chicago's</a> Other Sports Curse—Northwestern Basketball - WSJ.com
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Granted, a Northwestern appearance in the NCAA tournament wouldn't be the seismic event that the school's 1995 Big Ten football title was. That championship, which came after 23 consecutive losing seasons, was one of the most shocking occurrences in modern sports history. Even though they weren't playing for the national title, 30 million people watched Northwestern take on Southern California in the Rose Bowl that season—more than all but two of the official Bowl Championship Series title games.
[/quote]
Southern California was 9-2-1 and was ranked below NU before that game. The record number of viewers had more to do with the Wildcats than the Trojans. We got the whole nation curious!! We had the largest jump in college application in the following fall. Now, let's make another history!!!</p>