Close to 40% of our last graduating class went into finance/consulting, a figure that’s risen sharply in recent years. Depending on who you ask, our economics program is either famous or infamous. Even allowing for a substantial number of alums who can’t cut it at Bain, or realize at 30 that they hate working at McKinsey, or suffer through the next crash, find Jesus, and leave Goldman, I expect the university will continue to be well represented in finance/consulting. There’s a long list of things UChicago needs more than an increase in the school’s visibility in those areas.
Yes, having a few Olympians on campus would be nice. However, like it or not, that requires some tradeoffs. If it didn’t, the university would be enrolling more of the students you describe already. As things stand, D1 schools have facilities, coaches, and athletic scholarships, among other things. Facilities and coaches might be cheaper for some sports than others, but as a DIII school UChicago can’t offer athletic scholarships - which makes the task of attracting top-tier talent, and top-tier coaches (which of these things comes first may be a chicken-and-egg question) difficult.
The basic problem here is that the supply of athletes who A. have Olympic potential, B. have top-tier academics, C. are a good fit for college in general, and D. would choose a DIII school over their pick of DI schools and scholarships (which A, B, and C will give them) is extremely limited. All things being equal, it makes sense for an athletic recruit with potential and a strong academic background to choose a school with an established and well-funded program, so attracting students to Chicago will require changes of some sort.
This might mean spending more money on athletics. However, the university’s financial situation could be better right now, and spending more on athletics after making cuts to academic staff (as the College just did) is not the direction we should take IMHO. I suspect Moody’s, Fitch, and S&P’s would agree.
The other possibility is making compromises on some of the above criteria - academics, sporting talent, or other factors. We’re already lowering admission standards modestly (recruited athletes in the class of 2020 scored 75 points lower on the SAT. https://www.chicagomaroon.com/article/2016/9/14/class-2020-survey/). I humbly submit that drastically lowering academic standards would be bad for academics, campus culture, and the College’s ranking (if you care about rankings). Enrolling student athletes with better academics and a worse pedigree than at DI schools is the status quo. So is accepting a handful of students who are less quirky and more athletic. Compromising on other intangibles - for instance, by accepting students blackballed by DI schools - isn’t the way to go; just ask Baylor how that worked out.
The ‘Life of the Mind’ doesn’t rule out being athletic. I suspect most students would better my 8-minute mile, nonexistent hand-eye coordination, and probably middling bench press, and I two of the quirkiest people I know play a varsity sport. Still, if a choice needs to be made, a quirky and scholarly Life of the Mind remains the U of C’s defining trait. If the price to pay is having average sports teams in major and minor sports, I can live with that.