<p>Well…why DID you choose the university specifically?</p>
<p>I addressed this question in my SOP and here are some things I covered:</p>
<p>1) Professors there that I wanted to work with, and why their research excited me. I included how my past work intersected with their current work.</p>
<p>2) Resources that the university had that appealed to me, like various research centers and institutes.</p>
<p>3) The location. For me this was relevant, because I study issues of urban populations and my university is located in a very large city. I spoke realistically about how I would use the resources of the city in my work.</p>
<p>4) Tradition of excellence. This sort of hints at the school’s ranking/reputation, but doesn’t directly state it.</p>
<p>Other things you can mention:</p>
<p>5) Classes that were recently offered that look interesting to you and would be essential to, or enhance, your study of your field.</p>
<p>6) Internship opportunities and/or special programs the program might offer (is there a study abroad to a country you’d like to do research or work in, or are there internships that are specific to this school?)</p>
<p>7) Career services and/or alumni network, if you are familiar with this.</p>
<p>8) Ability to cross-register with other schools at the university, if there are related fields of interest (for example, a public health student with interests in city health planning may cross-register at the school of urban planning). You may also mention the possibility of collaborating with students and faculty at that school.</p>
<p>9) Special collections or libraries. My university has the largest East Asian holdings of any American university, which would be a boon to an East Asian languages/literatures scholar.</p>
<p>If it helps you, sit down and make a list of all the reasons why this university appeals to you. If you can’t think of more than 2 or 3 things and/or everything you think of is superficial (“city I’d want to live in,” “class titles look kind of interesting,” “not too expensive”) then you need to do more research.</p>