A few perspectives:
When we started down this road, the first thing to ensure was that the player in question wanted to play in college. Then figure out at what level. This will largely start off at (in my case) “D1 at Maryland” but should not stay there. As parents and children, you need to reach a shared understanding of what is desirable to both parties. There were schools that basically said “when can you start” to my D but they were not attractive in terms of academics, so we didn’t pursue them. But we knew that way before that coach-player conversation occurred.
Be brutally honest about your expectations and your child’s ability and level of interest. If they are playing now for fun and aspire to be a college club player, don’t push them beyond that. That said, if you get into the game, know the rules. If the sport in question has early D1 recruiting, you will need to play that game if that is your goal.
Separate this process from what your child’s friends are going through. It is more like getting a job than applying to college. You will have phone interviews ad in-person interviews and it will be a lot more qualitative. The skills built in going through this process have value even if the result is not perfect. I don’t think I spoke to more than a few adults in HS who weren’t parents of friends or connected with the school before I got a summer job. Your child will have spoken to many adults, most of whom they have never met and some of whom are likely idols by the time the process is done.
On that topic, you basically are getting a job and this job will require a significant year-round commitment. Make sure you cover athletic flexibility with the coach if it looks like it will be necessary. This is one of the places where I think parents can intervene. If you child wants to go to med school, you want to make sure they can take the required classes and do well in them. Some programs limit the majors their athletes can declare so ask about this ahead of time.
Know your story and find coaches who want to buy that story. If you are a gifted athlete but raw and undeveloped skills, you need to find a program that wants that. Some schools that are otherwise a great fit will not be a fit for these reasons. If the coach has only recruited girls who are over 5’6" for the last 6 years, your 5’3" player may not be a good fit. Don’t take it personally.
Coaches recruit whole people, so they may like or not like your child for what seem like strange reasons. Coaches will watch team and family dynamics and those may have a significant effect on your child’s status. Someone who cuts off their parent while they are talking might negatively impact their status if the coach thinks they will have the same experience.
Do not fall in love with any school before they make you an offer. Things change all the time and getting too invested in a school too early can be a big problem. I see this more in parents than players. Be very prepared and willing to move on if you aren’t getting the right messages. You have limited time (see below) so don’t waste it chasing dreams that will never realistically come true.
Find the right balance of focus and flexibility. I see some parents who send players to camps where it is well-known that the team is done recurring for that grad year. Anything is possible, but be realistic on your chances. Other parents have target lists that seem to change weekly. All this churn leads to confusion around the story and hesitation from coaches to move to the next step. Once you focus, make sure the schools know this. I know of a player who only wanted to go to one school, despite their lack of interest. Over time, she went to every one of their events and eventually got an offer because she convinced them to take a shot with her,
Time is the scarce commodity. There will be more events than you have (probably) money or (definitely) time to attend. Pick and choose the ones that make sense for your goal. The clock is always ticking, so don’t waste time on things that don’t advance towards the goal.
Have a timeline, We spend 8th grade preparing, 9th grade marketing, and 10th grade closing. If that didn’t work out, then the plan was to spend the balance of 10th grade marketing to D3 and 11th grade closing.
Know that this all could be over in a second. One injury could leave your child out of their sport forever, so don’t place too many bets on the sport. Taking an easier schedule in HS to boost AI scores for Ivy athletics seemed to me to be a very short-sighted choice, but it did rule out most of the Ivies for us from even getting a look.
Listen to as much advice as you can, but feel bound by none of it. Including this post! Many people have been through the process, but it could have been a long time ago, in a different sport, certainly with a different athlete, so adapt everything you hear to your individual situation and assume positive intent. Even when the evidence is otherwise.
At the end of the day, the athlete has to perform on the field. All the good grades and positive attitude will not carry much weight if they cannot play at the level required.