" aren’t all T-10 schools looking for game-changers?" Uh maybe. I’m not sure that they have the same definition of “game changer” as you do. That’s where research comes in. How well do you know the schools that you’re applying to?
“Doesn’t any brand work if you can turn it into a really good story?” I’m not sure whether any brand “works” but I know that a good story can really help your cause. So maybe figure out your good story. Believe me even kids that have definite stories and angles don’t think that they do when they begin this process. Everyone feels ordinary or that if they do it then anyone else can, whatever “it” might be.
“How exactly would I know what schools want my “brand?”” Through research and then matching things in their program to things in you that you offer. first you need to know yourself. Who are you?
“Right now, my brand is just a brown male who wants to do STEM.” I have trouble believing that you, living in Texas, could possibly not have a cool story to tell. IT’S TEXAS! Things happen there. You’ve lived a life – in TEXAS!!
If you were my child this is how I’d begin this process. First I would figure out YOU, your brand if you will. Then I’d do the research into each program and then match the two up for the adcoms. Llike: you’re doing this work for them so that you retain control over how they see you. You join up the dots for them.
to figure our your “brand” (seriously this is how I did this for each of my children) – sit down with a pen and paper and WITHOUT EDITING simply list at least 10 things that you could POSSIBLY write about. Don’t edit yet. Your list might include you know 1) that time when I thought my shoes were tied but fell off during my key race 2) that time when mom lost the car – again – at Home Depot. Ths time it was for an unexpected reason and I had to help her. 3) How I taught myself to drive a stick shift/ massive UHaul truck/ tractor/ ; 4) getting that job at mcdonalds that one summer. 5) that time when my dog got sick – like real sick – or so I thought. 6) That first late-night when I went running and I really loved it. 7) playing basketball that saturday when . . … X happened. 8) gardening and that one plant I never can get to grow. 9) swimming in the ocean in X location. 10) perfecting the piped rose when decorating cakes, Etc.
Don’t worry if they arent “the perfect essay topic” or whatever. The exercise is to figure out things that pop into your mind that define you OTHER THAN YOUR GRADES AND ECs.
What you do next is then cross off all but about 2 or three of them. That will help you find your essay topic. One of those will work. Then SHOW don’t tell the story. Instead of “I got a bike and it went click click click down the hill” you show the scene: “Wind tugged my red t-shirt and the click-click-click of the gears filled my ears as I whirred down the hill on my new bike.” In the first the reader is more distant. In the second you make yourself the Main Character and show the MC doing the action of the story. The reader is closer and more involved. It moves them more.
If you write about something personal like that, and do it honestly, the adcom will get to know you and probably will like you. If the adcom likes you, then they are more likely to advocate for you. If they advocate for you, you’re more likely to get in.
Second: Separately from your essay, then develop the two or three sentences about the school, and place that at the top of your resume. Show them that you know what you’re getting into, and you will be an active, thriving member of that community. This can change for each school. For U of Chicago: It’s a nerdy school, lots of hyperintellectual people there, peole interested in super granulated information for information’s sake. and it takes pride in its intellectual rigor and honesty – as recently shown in the public letter about no PC culture or trigger warnings. There’s the core. Students take pride in the truism that fun goes there to die. right? Mention how you’d fit into that culture BEYOND LEGACY. you are you, not your parents. Also then mention the courses, and clubs that you will take part in.
It’s okay if your resume is 2 pages. But not longer. With that bit of extra room, consider writing 1-2 lines explaining the importance of the activity. Lots of people program. Maybe you program because you believe it leads to a better world in some way.
If you do that for each school, then you will get into more schools. I guarantee it. Both: you will stand out as a person. Also: the school will be able to see you on its campus.