<p>Well, I agree with bsb2007 that many high school students (and their parents)base their college choice decision without regard to USNWR, but to a large degree that is more because of they lack the knowledge that such a rating system exists than it is because of a preference to do the choice that way.</p>
<p>Most parents I talk to have no idea where their students should go to college--what the requirements are to get into certain colleges--or what the possible advantages of attending college A over college B might possibly be. They don't know how to apply for financial aid, or what the criteria for aid is. (Parents with good student often believe that all aid is need-based, while those with need often think all financial aid is merit-based).</p>
<p>The whole reason, in my view, why college confidential is so popular is that it helps fill this void. And--IMHO--USNWR is doing much the same thing.</p>
<p>There are roughly 1400 schools rated in USNW. While it may be possible for someone to look over all 1400 by going website to website--it simply is not practical. </p>
<p>Take my own son's search as an example: My son was interested in a business education, he wanted to go to a UC, but neither he nor I had absolutely any idea of the difficulty of getting in to these schools. And while I was aware that only two had undergraduate business schools, he was not. And he didn't realize that one of those only allowed students to apply during the sophomore year. He liked the Ivies--but didn't realize the difficulty of getting in there either. He had no clue what schools may be good for his dream of pre-law with a finance major.</p>
<p>By using CC and USNWR, he made a fairly reasoned choice of 7 schools to apply to where he had decent odds of acceptance. Without USNWR (and if he had not found CC), it would likely have been necessary to apply to at least 30 schools to have a chance of finding one or two that might have matched his wants--and even then we would be searching the other guides in unison to get an idea of whether he was likely to be accepted (something you still have to do, by the way). And even then, who could be sure of their level of academic qualification or how they are viewed by company recruiters? We really would have been going entirely by word-of-mouth of previous graduates of the schools or high school counselor recommendations.</p>
<p>Personally, I think USNWR takes a bad rap for providing a much needed service. </p>
<p>Yes, the ratings are flawed because they include alumni giving rates (which have nothing to do with college academics and will benefit unfairly the top private schools--one of these days, they will throw that out and then UC Berkeley and UVA, UCLA, and Michigan will all move up about 10-15 spots), but other than that, most of the information is highly coveted by the average parent--things such as graduation rates, likely costs, chance of financial aid, best programs offered, etc.--and is something that is not offered in many of the other college guides.</p>
<p>Oh, and after final acceptances are out--presuming you got into more than one school--you should still visit the colleges and choose the one that you think will be the best fit for you (providing you didn't have the chance to do this prior to sending the applications).</p>