<p><a href="http://seattletimes.com/html/businesstechnology/2024869701_apxcollegesearchbigdata.html">http://seattletimes.com/html/businesstechnology/2024869701_apxcollegesearchbigdata.html</a></p>
<p>Interesting to say the least. Not sure if I buy it. </p>
<p>Even CC gets a mention!</p>