Bama makes the Brooks Brothers cut!

Colleges and Universities A-Z University of Alabama
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<p>Brooks Brothers’ new “Preppy 15” </p>

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<p>Brooks Brothers Announces Plans to Sell College Apparel For First Time in Brand’s 200-Year History</p>

<p>by Brandon Wenerd on June 27, 2011</p>

<p>On Friday Brooks Brothers announced for the first time in its almost 200-year history that they would sell a line of licensed college apparel. The brand selected 15 schools for the debut line of men’s sweaters, dress and polo shirts, and ties. So, which colleges made the cut?</p>

<ol>
<li>The U.S. Naval Academy</li>
<li>Stanford</li>
<li>Georgia</li>
<li>Vanderbilt
11. Alabama Roll Tide!!!</li>
<li>Cornell</li>
<li>Virginia</li>
<li>Auburn</li>
<li>Ohio State</li>
<li>Princeton</li>
<li>Georgetown</li>
<li>Boston College</li>
<li>NYU</li>
<li>Notre Dame</li>
<li>Harvard</li>
</ol>

<p>More details via Bloomberg:</p>

<p>The agreement between Brooks Brothers, a unit of closely held Retail Brand Alliance Inc., and the college division of IMG Worldwide Inc., the sports agency owned by buyout specialist Ted Forstmann, allows for the sale of merchandise from 15 schools. The merchandise line is a vehicle for Brooks Brothers to reach fans of college sports who, according to IMG, earn more money than followers of any professional sport, including the National Football League.</p>

<p>“The key for us is re-establishing our connection with what we call the college community – students, faculty and alumni,” Karl Haller, vice president of strategy and business development for Brooks Brothers, said in a telephone interview. “We have a pretty well-educated customer and there’s a built-in opportunity with alumni who are already our customer base.”</p>

<p>Just how much more do the aforementioned college sports fans earn vs. “followers of any professional sport, including the National Football League” exactly?</p>

<p>According to ESPN, there are about 172 million college sports fans in the U.S. About 20 percent of them earn more than $100,000 a year; 12 percent make $100,000-$150,000; and 8 percent earn more than $150,000, said Scott Bouyack, senior vice president for brand and business development at IMG College, which represents more than 75 percent of top-tier football schools and almost half of men’s and women’s basketball programs.</p>

<p>“As stewards of the college brand, we long looked at Brooks Brothers as an ideal partner in terms of a retail outlet that targets a key group of alumni and a demo that fits with the college market,” Bouyack said in a telephone interview.</p>

<p>Source: [Brooks</a> Brothers Announces Plans to Sell College Apparel For First Time… - BroBible.com](<a href=“BroBible - Every Bro loves a story”>http://www.brobible.com/bronews/story/brooks-brothers-college-apparel-announcement)</p>

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<p>As a parent of a son who loves Brooks Brothers, this is not what I needed to read. There goes his Christmas money … for the next few years.</p>

<p>Thank goodness the younger son has no interest in Brooks Brothers. He prefers Nike.</p>

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<p>Oh, this is exciting. We love BB and I notice older S’s alma matter on there too. I wonder when it will hit the stores, probably in time for the holiday season. Plus H I’m sure will want a couple of Bama dress shirts.</p>

<p>I love the link as well BroBible.com pretty funny.</p>

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<p>Well I know what Santa’s going to bring…</p>

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<p>Yay now I have ideas for Christmas gifts for some of my friends!</p>

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<p>Thank God for tailors. I have no qualms about buying an oversized sweater and taking it to the cleaners to be taken in. I love that old-school collegiate look.</p>

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<p>What? No Yale?</p>

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<p>Yale has been added to the list…so now it’s really 16. I imagine that USC (calif) will expect to be added as well.</p>

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<p>auburn??? I can’t wait to see the fall line of Farm Wear designed for auburn grads. Overalls, wife beater t-shirts, cutoff jean shorts. All available in an array of farm animal patterns.</p>

<p>I’m sure the BB designers are just loving their selection to the list.</p>

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<p>[Brooks</a> Brothers | Collegiate](<a href=“http://www.brooksbrothers.com/collegiate/collegiate.tem]Brooks”>http://www.brooksbrothers.com/collegiate/collegiate.tem)</p>