Be blunt: Is Marketing a useless major?

<p>You get a job in fields with “soft” job requirements like marketing by either attending a name-brand university or thru having had internships (paid or unpaid). It would be nice if we lived in a world where everyone was looked at fairly, but we don’t. Kids from Stanford, Ivies, etc. are going to have a leg up for jobs in areas like Marketing because employers feel like they’re taking less of a chance when they hire someone already certified as being at the top by virtue of getting accepted to schools like that (and heck, they might have even learned something while there!). For the rest, resumes with Marketing majors are a dime-a-dozen. To stand out you need to have practical experience so that they think that you know what the job really entails, and so they can call your internship supervisor and have them rave about what a wonderful job you did.</p>

<p>If you want to work in Marketing, don’t think that if you simply complete the required classes then the day you graduate employers will be lining up to hire you. Unless you build the demand. Haunt the career center. Talk to alums in the field (at many colleges they have lists of alums willing to speak to current students), join the marketing club, get internships, run a campaign for some club or social cause on campus. In other words you need to invest the time and effort to show future employers that you are someone that can do the job and that if they don’t grab you someone else quickly will.</p>

<p>There is no reason you can’t combine your passions and get it all. Fluency in a foreign language would be a plus for many multinationals that would love to have you spend time at an overseas site; they want managers that know the entire operation, not just the US-based one.</p>