<p>I suppose this must be a college marketer's dream -but a complete name change was, it seems, rejected. New Hampshire pride? Anyway, the switch from college to university at Franklin Pierce entails a new graphic identity that builds off its current image in order to create a new identity - that means a new logo, "new signs, letterhead, business cards, fax templates and other collateral material" to be in use by July 2007. The switch from college to university will also bring revamped</p>
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graphic design for use in its numerous publications, website and other forms of communication. We are working with a branding and communications firm to develop the graphic identity and key messages that will convey our new status as a university. As this process advances, meetings, discussion and training will take place with various campus groups to ensure we present an accurate and unified image of the institution.
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