<p>From today's Boston Globe. Boston College deliberately added a second essay to their application, in an attempt to reduce the number of applications from kids who weren't truly interested in BC, but were just looking for another college to fill out their list. It worked - their apps dropped by 26% and they are happy about it. </p>
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BC saw its applications decline by 26 percent after it made a strategic effort to raise admissions requirements. The school added a supplementary essay to its application, university officials said, with a goal of attracting more serious students and deterring less interested ones from applying.</p>
<p>“This was a deliberate move on our part,” said John Mahoney, the director of undergraduate admission for BC, who explained that the new supplementary essay helps the university make more informed choices about which students to accept. “We’re trying to make good decisions.”In 2012, 34,061 students applied to BC; this year, the number dropped to about 25,000. The college admits about 2,270 to its freshman class.</p>
<p>High school counselors and education observers say the less-is-more approach by BC and other schools reflects a growing trend as colleges confront an applications “arms race.”</p>
<p>At BC, the number of applicants had become overwhelming since the birth of electronic applications in the 1990s, Mahoney said. From 2004 to 2012, BC’s applicant pool grew by 52 percent."
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<p>There is discussion in the article about how this will affect their rankings. Lower number of applications leads numerically to a higher percentage of kids being accepted (hence less "selective") - but if these kids are more serious about BC, then they should have a higher yield which could offset the lower selectivity.</p>
<p>BC doesn't appear to be alone in this. Loyola Marymount did the same thing. BU tried it for a year, but then dropped it (they said the second essays were disappointing and generic). Elon went this route 2 years ago - they have never been a Common App school, and 2 years ago Elon dropped "topic of your choice" from their essay options, forcing all applicants to write a unique essay just for Elon. Their applications immediately dropped 15%. They rose slightly last year, then fell again slightly this year - but Elon says the quality of the applications they did receive is higher, as are the stats of applicants, so all should work out well in rankings-land.</p>
<p>As a parent, I liked the Common App and "topic of your choice," because it did make it easy to apply to multiple colleges. But with so many kids applying willy-nilly to a dozen or more colleges, this attempt to weed out less-interested applicants sounds like a good idea to me. What college wants to hire enough people to weed through 50,000 applications?</p>