I’ve heard some rare cases in which one guy filled the whole space with “#BLACK LIVES MATTER” and some guy wrote in a letter format. I’ve also heard that it’s a risk that I need to take, because some admission staffs might find interesting while others may not like it. I’m thinking about writing in a text message format (hope you guys don’t steal my idea lol) Would you guys recommend it?
There’s a reason why those cases are “rare.”
I vote for a traditional format.
I think content matters. Creative presentations won’t make up for an app that’s lacking in other areas. I think you also have to pay attention to your competition and the culture of your target colleges. Admissions are very competitive for international students. You don’t want your app to stand out in a bad way.
You should write the essay only you could write. It should be specific enough that an admissions officer wouldn’t read it and say “oh, another one about winning the basketball championship” that could be any one of a thousand people.
But it isn’t about the format…it is about the content.
If u mean u r going 2 write yr essay like this I think 
Focus on the content before trying to mess with the format.
You can have a really unique format for your essay but if the contents of the essay is bland, then it’s no use.
I agree with those above. Be creative and interesting, but don’t make it complicated to read or too “out there.” Schools want unique students who will have something positive to add to the campus, they don’t want to devote extra time to figure out what you are trying to say and they also don’t want to admit a weirdo who doesn’t say anything about themselves. I think you should find a safe in between. Write down what you are trying to say, play with the format, and show others to see what they say. Ask unbiased people how they honestly feel about it. It’s important to stand out, but not at the cost of sounding immature. If there is a real reason for a texting format (maybe you’re writing about when your mom texted you something important idk) the format should have relevant and not just be there to look different. Tailor it to what you are writing about, and tailor it to what you want to show the admissions officers. Good luck!
I can’t tell you how many college admissions representatives told us during our visits (and a couple of college presidents as well) that they want students to get their heads out of their electronic devices and participate in the real world. As far as essay gimmicks go, I think I’d pass on the one you’re flirting with.
The rare cases that get NYT coverage are ones where the kid probably deserved coverage for things beyond the unusual essay—the #blacklivesmatter kid had national recognition, for example. While a bad essay could’ve hurt him, I don’t think the decision came down to the essay.
That said, AO’s know when something is “gimmicky”. I’ve read on several colleges’ essay tips sections to avoid poems and the like because they’re cliche and contain too many frills. These non-traditional formats often miss what the AOs are looking for in order to be unique.