<p>Interesting and clever it is but I think the danger of a back-fire with this campaign is real although I can easily see the intention of the marketing strategy - it certainly sends a message that is consonant with Wilkes mission and overall strategic enrollment plan - "to be a nationally recognized independent university where intense personal engagement" is the hallmark of the academic experience. Same goes for the web site design - students and parents are constantly asked to "be sure to take advantage of our site personalization features to get a view of the University that is tailored to your interests and needs." The campaign also underscores the quirkiness of Wilkes University and capitalizes on what must be one of its great assets, namely a quirky sense of humor - has to be when it is named after a man known for being one of the ugliest yet greatest wits of his time, as well as a rake:
"John Wilkes: Rebel, Free Thinker, "Thorn in the side of the British Parliament"."</p>
<p>The campaign just may be a tad too quirky for many of us.</p>
<p><a href="http://www.wilkes.edu/pages/139.asp%5B/url%5D">http://www.wilkes.edu/pages/139.asp</a></p>