College Essays: "What draws you to this school?" prompt ??????

Looking at the supplements for all of the colleges I want to apply to, the prompt for many of them is something along the lines of, “Why do you want to go to insert school here?”. I know that these schools aren’t looking for a laundry list of the things they offer and don’t want to have information that they already know reiterated to them. So if that’s what they aren’t looking for, then what DO they want to hear? I know that there is not one way to answer that question but are their any guidelines or tips out there? They would be greatly appreciated! This is one of the most boring prompts and I want to know how to manipulate it into being an interesting essay. Thanks again!

Some schools asks you to do this in 1 or 2 sentences! Anyone know if that’s actual or can you write 3-5 sentences?