<p>" I would imagine those schools will attract top students even if they must pay top dollar.", regarding those schools that offer no merit, only need based aid, describes the situation well. What are you going to do if you are running a school that starts sliding in terms of getting full pay or close to full pay students who are also top picks. When you find out that you are losing your best picks to the schools you consider competitors and many of them are saying that it’s the money? Let’s say you are DIckinson College, and that you give only need based aid but meet full need. And that Gettysburg, just a half hour down the road, decides not to guarantee to meet full need, but will also give out merit money. A fictional situation here as those two schools do not quite operate the way I am assuming, and I just don’t want to go into that. </p>
<p>My son applied to both, and though one was a bit more favored, if the other had offered, say $10K in pure merit, it would havee been a game changer for him. $20k might have made it a true deal. That’s just one case (and he really wanted a bigger school, so again a theoretical), but you get enough of this and you can see where that goes.</p>
<p>Real life Oberlin did not want to give out merit aid. Oh, they fought it. I remember a number of press statements when they emphasized they wanted to stay “need only”. But the realities of the situations made them get into the merit awards. There just were too many situations where a little bit of money for someone without need got them the students they most wanted, and more importantly a class that was/is closer to what they want.</p>
<p>We see the questions all of the time–is Oberlin, or put any like college in there, worth $20K a year more than Muhlenberg? The answer is a resounding “no” most of the time. If a kid with the choice between the two can come out over $80K ahead picking one over the other, of course, unless money is not an issue, it isn’t worth it. Even less worth it if the family is deemed able to pay but can’t without borrowing and stinting. So, the merit money can be deal breakers for a lot of students, and if they are the ones who you most want, you gotta put money in the game or you are gonna lose out on a lot of them. It’s a great win when you snag a kid you really want with a nice pure merit package, since the odds are also good that that the family can truly afford to pay the remainder. With fin aid, you often get kids who are truly barely able to afford the school and the likelihood of financial crisis is higher. That is a reality. So merit aid often is a tool to keep a school running.</p>
<p>Vonlost, sadly, the money for merit awards has to come from somewhere, so it does often lessen the pot for those students with need. Even the systems that are often in place for distributing financial aid are such that there is a big difference between having need for $10K, say, or less, and needing close to a free ride. Schools have merit within need many times where the kids with the strongest profiles get the best need packages. Also makes more sense financially to offer 10 kids $5-10K in need packages fully meeting need than to offer one to a full need student. Same amount of money, more bang for bucks with more prospects.</p>