That’s not just true for low income schools. People at almost every income level have concerns about college affordability, so school counselors must be sensitive to that aspect of the search. To be clear, many aren’t now, but they really should start.
At my DS18’s school the parents are all invited to meet individually with a college counselor. We’ve sent two through the school, so we knew the drill, but at neither meeting about our search criteria was there any question regarding our financial limits or suggestion that NPCs be worked in. It’s crazy that they aren’t prepping the kids for what can be the most ruthless, brutal part of the process.