Do college rankings affect the number of applicants to colleges?

<p>I was wondering if anybody had any articles or data to support or oppose the assumption that colleges with higher ranking on Forbes or US News actually get more or less applicants.</p>

<p>This crossed my mind because my #1 college (UChicago) went from 4th to 12th from Forbes 2012 to 2013 and I was hoping that would mean less competition from prestige thirsty applicants.</p>

<p>Google Common Data Set and the name of a school, CDSs give data on the number of applicants and acceptances.</p>

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<p>Are you acquainted with the phrase, “a distinction without a difference”?</p>

<p>The Forbes rankings aren’t nearly as influential as the USNWR rankings – and Chicago has improved there in recent years (tied for 4th last year with Columbia, only HPY above them – in that order). I don’t think you can hope for much of a dip this year from the record 30,000+ applications they received last year. Chicago is gunning to knock Yale out the #3 slot on USNWR, and is focusing all their energy on the criteria to do that (don’t think they give a darn about Forbes rankings – they are laser focused on that #3 USNWR slot). Don’t expect a dip of any measurable amount this year. They have a crazy big marketing budget and aren’t afraid to use it (I am sitting here now in a free t-shirt I received as a parent last year when my kid was accepted!).</p>