Just curious if colleges get student info for marketing from the College Board or ACT – say, for example, the college wants to market itself to students scoring above x on the ACT. Does anyone know if this is a thing?
They certainly appear to get information from the Common App if a student adds or removes the school from “My Colleges.”
yes. and last time I checked, they needed to purchase. on the other hand, a business could not purchase from college board or act.
Most definitely. My kid put nothing down in terms of additional info ( has been trained not to share data). Marketing has been purely on PSAT scores taken to date. And Zip code. That’s all the info they have. (They might have the school name too, which would give them lots of pinpoint info).
From memory, there is something that asks whether you would like to hear from colleges that may have interest in you as an applicant.
Yes, that’s a huge source of CB revenue. Students have to opt in to participate.
47 cents per name, iirc.
Edit - here’s info - College Board Gives SAT Student Data to Colleges to Reject Students
Well some of these schools are wasting a lot of trees and postage. Guess that doesn’t matter much when college costs 75k a year.
Yes, we’re getting a lot of mail that gets dropped in the curbside trash bin on the way back from the mailbox.
Lol, D1 mistakenly checked criminal law or somesuch and got mail from all sorts of preprofessional programs. Stewardess “college,” eg. Hairdresser schools.
Pretty amusing.