<p>Princeton has also retained a consulting firm to evaluate its admissions process and help with marketing. The Admissions Director looked to the consulting firm for advice in such matters as to whether it should drop binding ED in favor of SCEA as Harvard, Yale and Stanford have done.</p>
<p>All schools recruit, and all schools look to enhgance the value of their brand.</p>
<p>Duke presents an interesting case this year, however, due to the public relations hit it suffered.</p>