<p>danas - thanks for that post - now this discussion is getting interesting and starting to touch on the heart of the matter but, if you ask me, the key post is Tokenadult's and the issue at stake is public trust. Gardner et al. would undoubtedly be fascinated by the responses generated on this thread. I know I am, just as I am as always firmly vested in cheering in favor of the free spirit of open debate. Thacker may be a charlatan, a patsy, or even a cagey business wheeler-dealer for some (and in Xiggi's case, all three rolled into one) but the fact of the matter he is out there and, from the looks of it, will be there for a while to come. This may be a case of "Promises, Promises" but promises that institutions with clout and a profound stake in the public trust have chosen to bet on so that he can put their money where his mouth is - will the Mellon Foundation be proud of their investment? That is, again, another question. Going back to an archived Inside Higher ed article, educators, admissions counselors, and others interested in admission reform engaged in heated debate and discussion asking whether or not college admissions is “at a watershed” . In this new flat world of college admissions, that was about the only point that everyone could agree to agree upon. The topics under the microscope ranged from holistic admissions to early decision to ranking, and, of course public trust - what is it and how to gain it rather than just "regain" it. </p>
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Robert S. Lay, dean for enrollment management at Boston College, said that he saw the trends today combining in ways such that educators have “lost control of the process.”</p>
<p>Lay and others cited the growth in “stealth applications” — applications from students who prior to applying never had any official contact with anyone at the college. Such students believe they can figure out all they need to know by browsing a college’s Web site (and all the unofficial information that is present online), and they don’t want to hear from admissions offices. “There is a lack of trust students have in us,” Lay said...</p>
<p>Barbara A. Gill, director of undergraduate admissions at the University of Maryland at College Park, said she also saw “a loss of public trust.” </p>
<p>Now, he said, “students don’t want to be counseled,” at least not by anyone affiliated with a university admissions office...</p>
<p>While some at the meeting were talking about the need for idealism and values, others explored how colleges can attract more students and dollars (while maintaining that doing so was the best way to advance their values).
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<p>Jobs</a>, News and Views for All of Higher Education - Inside Higher Ed :: Angst Over Admissions</p>
<p>The great boom in the use of the media and the internet - that includes blogs and other information websites - is under the microscope here and a fixation on Thacker's personal qualities or lack of them merely obfuscates the issues. I think it is safe to predict that USNWR rankings (and Consumer Reports) will be around for a good long time and will adapt to keep its consumer niche and well-earned public trust. I also think that most parents and students will simply shrug their shoulders at the subtleties of the debate and simply want to google search and click to find the information they need or want - as Tokenadult has pointed out, with the fewer clicks the better. Most of the parents and students I know are not simpletons, however, and won't settle for second rate especially when what they are looking for in higher ed is a first-rate education. What is at stake here is not how to earn the public trust or manipulate it but how to make sure that the information offered is the real deal and not just window dressing for what is perceived to be a new "old boy" system.</p>
<p>and lest we forget which side the ox is being gored, there is always this valuable contribution to the world of internet ranking methodology:</p>
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[quote]
For the seventh straight year, the CRS found that US News' college ranking is fraudulent in at least two ways: 1) it tries to make quantitivate distinctions between universities on the basis of statistically insignificant differences; 2) it jiggles its methodology every year to make sure its rankings change in order to generate public interest. It should be noted that US News fired its investigative reporting staff in May 2007. It is no longer a viable magazine of journalism. Instead it makes its money by fooling the public with its rankings.
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<p>College</a> Ranking Service (<a href="http://www.rankyourcollege.com">www.rankyourcollege.com</a>) Home Page: Dedication, Devotion, & Service</p>
<p>College</a> Ranking Service: Ranking Choices</p>