<p>
[quote]
But education, in contrast to entertainment, is an endeavor in which we - educators and the public alike - cannot afford simply to be passive consumers of the spectacle.
[/quote]
from "The Dance of Assessment and Accreditation" by Barbara D. Wright.</p>
<p>OCCRL--Office</a> of Community College Research and Leadership</p>
<p>and, from a recent NY Times article on a related subject:</p>
<p>
[quote]
U.S. News has made the decision to basically pin its business model on rankings, said Mark M. Edmiston, a managing director of Admedia Partners, an investment banking company. Theyve basically...carved out this niche of being the ranker.</p>
<p>In a capitalist society, of course, there is nothing inherently wrong with selling information for profit. As both a journalist and a journalism professor, I have to root for serious publications to succeed rather than fail. Peddling academic rankings is not peddling rumors about Britney Spears... </p>
<p>It is the formula U.S. News has perfected with its college ranking...</p>
<p>Whats amazing, Mr. Dyer said, is how the average consumer knows that at 12:01 a.m. on a Friday in August, the college rankings are being released....</p>
<p>Eighty percent of the visitors, Mr. Dyer said, directly enter the ranking section of the Web site rather than arriving through the magazines home page, where they might have read something about politics or the arts. Such single-minded pursuit of data is considered desirable in the media business; the term of approval for such a coveted trove of information is a vertical.</p>
<p>Even in the antiquated form of print on paper, the U.S. News college ranking is a proven draw. A typical college-ranking issue, Mr. Dyer said, sells 45,000 copies on the newsstand, 50 percent more than a routine issue. In book form, U.S. News sells hundreds of thousands of copies a year of its various college guides. And every year, there is a new crop of fretful high school seniors and high-strung parents.</p>
<p>This, Mr. Dyer said, is a continually renewing market....
[/quote]
</p>
<p>Putting</a> a Curious Eye on a High School Ranking System - New York Times</p>
<p>The bet here is that as it is renewable it is also expandable and can comfortably accommodate yet another web resource - one that promises to be innovative and will bear the prestigious mark of Ivy backing.</p>