<p>In polite society, it seems pretty vulgar to talk about the name recognition and prestige as an important factor for deciding which school to attend. It’s one of those things we won’t admit in public. But let’s face it. Deep down, many of us are influenced by this, right???</p>
<p>OK. Now that we fessed up to this, let’s talk about Chicago’s prestige factor. </p>
<p>I have the feeling that Chicago’s lack of perceived prestige among general public vis a vis Ivy League schools make some people hesitant to pick Chicago over the Ivies. </p>
<p>Well, if it’s HYP, I have to agree that their concern has a very valid point. However, middle or lower Ivies, hummmmmmm… I believe that view is very near sighted and provincial.</p>
<p>First, let’s broaden our horizon. In a rapidly globalized economy, if we are talking about prestige, let’s talk about global prestige. On this regard, middle and lower ivies do not hold a candle to Chicago. I have worked with business elites from overseas extensively. Many people are unfamiliar with the likes of Cornell, Brown, Dartmouth and Duke (not an Ivy, but at that level). Chicago is VERY well regarded, and opens the doors to elite community. It’s reflected on the lopsided international ranking.</p>
<p><a href=“http://www.topuniversities.com/university-rankings/world-university-rankings/2009/results[/url]”>http://www.topuniversities.com/university-rankings/world-university-rankings/2009/results</a></p>
<p>Chicago is ranked as 7th in the world and 3rd in USA. If your future professional prospect involves various angles of global involvement, this is something to think about.</p>
<p>My theory is, Chicago’s lack of marketing savvy (till last year or so, now they are making up for it on a turbo drive) hurt their domestic ranking, but it’s worldwide renown due to its research prowess and the quality of their faculty is positioning it very well internationally.</p>
<p>Second, let’s talk about the vector, meaning where it is heading. If you are buying stocks, you want stocks with very good forward movement, rather than stocks whose value has peaked. Chicago has a tremendous head room. It has all the makings of a world class university that has not been given proper credit due to poor marketing and positioning till now. You all witnessed what a couple of year’s worth of marketing and promotion did to the application numbers and admit rates. No amount of marketing would have done this if the fundamentals were not there. This just proves what latent assets Chicago failed to utilize as their arson and what they are, and will continue to be for a while, able to accomplish when they are fully utilizing everything they go. </p>
<p>Add to this the recent announcement of adding 100 faculty members, new building plans, more substantial commitment for career counseling for students, etc… You are looking at a stock that is priced “cheap” for its true value and will move up quite impressively. If you are an investor, this is the stock to buy.</p>
<p>Interesting data point here: we all consider Columbia and Penn as highly selective, prestigious schools. You would be surprised to learned that about 20 years ago so so, these “stocks” were pretty “cheap” relatively speaking, especially Penn. They made a point of engaging the “market” to increase their appeal and achieved a very high brand equity by now. So, those who bought these stocks 20 years ago, they made a very good investment decision. Here is the link for the historical college rankings. </p>
<p><a href=“http://web.archive.org/web/20070908142457/http://chronicle.com/stats/usnews/[/url]”>http://web.archive.org/web/20070908142457/http://chronicle.com/stats/usnews/</a></p>
<p>I wouldn’t be surprised at all if Chicago emerges as an liberal arts counterpart to MIT and firmly established as part of HYPSMC (standford, MIT, chicago) cabal in a few years.</p>
<p>OK now that we aired our vulgar side, we can all go back to the regular programming on the noble pursuit of the life of the mind</p>