To me, the flaw in your analogy is to assume that all fraternities are basically the same, just like a branded experience at a Chipotle. To me, the whole idea of national fraternities is laughable. To think that a “national” fraternity’s local chapters are close to being the same is from my experience not valid. For example, my chapter of a national fraternity did not haze pledges. I would not dare to say that every chapter of my national fraternity did not haze. Even at a state level, my experience was that there would be a wide variation in the mindsets, practices, views on life, whatever in each chapter. Even at the chapter level not everyone would be considered exactly alike. A broad generalization could be accurate for a majority but don’t assume it is applicable to all.