http://www.gainesville.com/article/20151004/ARTICLES/151009925?tc=cr
No other commercial product is more closely associated with a university than Gatorade is with the University of Florida.
And UF has been rewarded generously by that association, reaping more than $280 million in royalties from Gatorade, money that has been re-invested into research, laboratories and business incubators
No other university in the nation has a relationship to a commercial product like UF does with Gatorade, Norton said.
“It is impossible to overstate the importance of Gatorade on our culture and our research at UF,” Norton said.
The success of Gatorade help set UF’s culture for launching startups and pursuing patents.
Hey, I remember trying one of these out in the late 70’s (middle school), instead of air, you filled it with water. It was heavy…and it could leak (which in August, we thought that was a feature and not a bug).