Harvard Fashion Line?!

Colleges & Universities A-Z Harvard University
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<p>Harvard isn't stopping at trademarked slogans. Apparently, it has settled a ten-year deal with Wearwolf Group, manufacturing Harvard Yard looks from the 1960's. It isn't geared toward just their student body, but an entire demographic: soon, Harvard will become something more literally of a brand.</p>

<p>And just like a Harvard education, it doesn't come cheap. The looks range from 165$ for wovens to 495$ for sportcoats. Will Harvard offer financial aid for these duds? We'll see...</p>

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<p>[Harvard</a> Launching Prep-Inspired Clothing Line - BlackBook](<a href=“http://www.blackbookmag.com/article/harvard-launching-prep-inspired-clothing-line/9824]Harvard”>http://www.blackbookmag.com/article/harvard-launching-prep-inspired-clothing-line/9824)
[Perez</a> Hilton: Harvard University Launches Fashion Line, Confuses Everyone](<a href=“http://perezhilton.com/2009-08-06-harvard-university-launches-fashion-line-confuses-everyone]Perez”>http://perezhilton.com/2009-08-06-harvard-university-launches-fashion-line-confuses-everyone)
[Harvard</a> University Fashion Line : LimeLife](<a href=“http://www.limelife.com/blog-entry/Harvard-University-Fashion-Line/11546.html]Harvard”>http://www.limelife.com/blog-entry/Harvard-University-Fashion-Line/11546.html)
[url=<a href=“http://www.guardian.co.uk/lifeandstyle/2009/aug/07/harvard-launches-menswear-fashion-range]Prep”>Prep à porter: Harvard launches menswear range | Men's fashion | The Guardian]Prep</a> </p>

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<p>Ah, and here are more:
[Harvard</a> University Launches Men’s Collection - Men’s Wear News - WWD.com](<a href=“Harvard University Launches Men’s Collection”>Harvard University Launches Men’s Collection)
[Harvard</a> Launches Fancy Menswear Line – The Cut: New York Magazine’s Fashion Blog](<a href=“http://nymag.com/daily/fashion/2009/08/harvards_new_fashion_line_the.html]Harvard”>Harvard Launches Fancy Menswear Line)</p>

<p>It won’t have the Harvard name on the outside, in true “prep” style, but the label will be sewn inside the garments. Am I the only one who sees this as a bit tacky?</p>

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<p>Dear god. I don’t think Harvard knows what it has unleashed.</p>

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<p>Or does it? This is precisely the same “branding” the Disney unleashed many years ago. However, such companies have a better rationale for branding. Harvard is an educational institution, with no shortage of prestige by a long shot. I think that whatever profit they make from this won’t tip the scale in their favor: as a school, it’s first priority should be in educating its students.</p>

<p>Or, perhaps this is a fundraiser for more hot breakfasts. :)</p>

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<p><a href=“http://images.nymag.com/images/2/daily/2009/08/20090806_harvardthreeupb_560x375.jpg[/url]”>http://images.nymag.com/images/2/daily/2009/08/20090806_harvardthreeupb_560x375.jpg&lt;/a&gt;&lt;/p&gt;

<p>AAGH!</p>

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<p>I hope you now realize why I said “Dear God.” lol</p>

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<p>Oh, the hairiness.</p>