One thing that worked well in France was to introduce wine at the dinner table to young teens (the bottom of a glass during a family dinner, for instance; a fourth of a glass of champagne for a celebration). They learned not to associate “drinking alcohol” with “binge drinking”, “getting drunk”, and “partying”. This has changed due to (1) such a “teaching” is no longer as common (2) popular American movies made it seem “normal”, “cool”, and “student behavior” to get drunk. The drunken excesses of some business schools “integration weekends” (where hazing and sexual assaults are common) have made the news to such an extent that the high school/student magazine l’Etudiant now has a regular September advice column dedicated to handling the dreaded “wei”.