<p>There is definitely a huge amount of variability. The one girl I know who used one found it to be fairly useless, which seems to echo what other people are saying here.</p>
<p>Check out this article: [I</a> Can Get Your Kid into an Ivy](<a href=“Bloomberg - Are you a robot?”>Bloomberg - Are you a robot?). This “Michele Hernandez” ends up netting $40,000 by the time the kids are in college from some parents at rates of several hundred dollars an hour for what is essentially unskilled labor. </p>
<p>Honestly it is the kids decision, have him talk to his friends, or in the worst case scenario, if he is interested in some particular school ask on here to find someone from that school that he could talk to. </p>
<p>The counselor is not going to provide any magical answers. It is all really a matter of answering the question of what the kid wants out of the college. Have him take a look at this tool: [College</a> Search - College Confidential](<a href=“http://www.collegeconfidential.com/college_search/]College”>http://www.collegeconfidential.com/college_search/) to start thinking about these questions.</p>
<p>If you are set on spending money towards ensuring your kid makes it into the right college, it is probably better applied to things like test prep or application consulting (if the kid has motivation, just buy him this book: [Amazon.com:</a> 10 Real SATs, Third Edition (9780874477054): The College Board: Books](<a href=“http://www.amazon.com/Real-SATs-Third-College-Board/dp/0874477050]Amazon.com:”>http://www.amazon.com/Real-SATs-Third-College-Board/dp/0874477050)) and have him work through it. If he doesn’t pay for a class that will essentially set up a structured time that will force him to work through that book. </p>
<p>If you know a lot of people that have gotten into your college of interest, your kid should just ask them to help look over his application. If you don’t have a network at home, and he doesn’t trust any teachers, you can find application help online. The essay forum here is a great resource, but you have to get a little lucky to get a quality editor. If you are looking for place to find a more professional solution online, you might want to look at sites like GuruFi to find one. </p>
<p>Basically, the only service a college counselor can provide is to ask the kid questions and have them work through them to help select a school. This is something that does not really require any particular expertise, and there is no reason to pay someone $5000 for a service you could probably perform yourself pretty easily and which provides a great opportunity for you to help you kid understand where they want to go with their life.</p>
<p>On the other hand it might make sense for you to pay someone to help your kid with the details of their application, because this does require specialized knowledge that is pretty annoying to acquire and will probably never be relevant again.</p>