This is not the 0.001%. I’d assume the 0.001% would either own a family jet, or already have a Netjets card and their own private college counselor.
http://www.airspacemag.com/flight-today/ride-sharing-with-the-rich-27330966/?c=y&page=1
http://biz.yahoo.com/special/luxury083106_article1.html
This reminds me of the periodic return of a story about a certain online escort service. It’s an advertisement for the jet company and the college advisors. They’re using a marketing technique designed to catch the aspirational customer–people who can’t afford the top of the line service, but will buy a less expensive version. Just in time to fill that college applications summer camp…