Two types of packaging, one genuine and one not so much.
- Genuine - crafting the application to tell a consistent narrative highlighting passions, impact and lessons learned. Student doesn't join clubs or do X because it "looks good" on the application. Actually is heavily involved in certain things because they truly enjoy the activity and contribute to the overall experience. Happy!
- Veneer - Plotting a course of action for the purpose of appearing attractive to the admissions officers of highly selective schools. Do this, then do that, then the next thing... opposed to what would be the kid's normal behavior, set of activities, etc. Like anything else, kids excel at things they love. So many of these contrived plans have the student spending time on things they are less interested in, cause burn out, etc. You see it all the time. Sad!
Great “packaging”, IMHO is simply presenting the story of the “natural you” in a compelling way.