I’m torn about college visits and full of contradictions.
My kid was looking for a particular social vibe, so it was really important that she visited the school and could see herself there. But, I wonder just how accurate some of those visits were. Visiting around mid-terms/finals verses visiting right after kids get back from vacation will give you two totally different views of the same school. Same with Friday visits verses Sunday visits. Another example is that my D visited a school without me and decided that she wanted to ED there. I wanted to see what she was so hyped about and could only do my visit during the summer. Well my tour guide was a dud for me, as was the info session. Perfectly nice kids, but they were ALL theater types and my kid is STEM, so the things that were interesting for them wasn’t interesting to me and I couldn’t really see what my D was so thrilled about. So I walked away from this feeling meh about the school. But then I talked with a number of acquaintances about the school who knew a lot of kids who either go there or went in the last couple of years, and when they talked about those kids, they were just my kid’s type and I could see her fitting in well there. Because ED is such a serious decision, I sent her back to attend a weekend event, and felt much more comfortable about the decision to apply ED after she spent 2 days living on the campus. My point is, your visit is only 1 picture frame in time, formed by the people you meet at that moment, and can be very inaccurate. And, if your kid is thinking about ED, you really want them to visit the college twice.
The other contradiction I have is that I think these visits really psyche the kid up and they get so invested in the individual schools. Well, if they are applying to low admissions schools, there can be a real disconnect between your kid’s top stats and their ability to get into the school. There were a number of kids in my D’s HS who didn’t get into any of their top choice schools despite superb stats, and I think visiting all these schools and all the hype around it ended up disproportionately negatively impacting these kids.
This brings me to the point of PLEASE spend a lot of your visits at match and safety schools so you can find schools that your kid will likely get into and be happy to go to. Don’t spend the majority of your visits at top 20 schools, because chances are, despite excellent stats, they won’t get in. And also, run the Net Price Calculator before you start talking about a school. No use visiting and having your kid fall in love with it if you determine that you can’t afford it anyway.
In deciding when to start, you might want to think about how many days your kid’s HS will have off while the colleges are in session, and how much travelling you will have to do to visit the colleges. For us, our D wanted to go to college in a different part of the country, and social setting was important, so time was limited. Another thing to think about is if your kid’s application process is going to be earlier than January Senior year. If you think your kid will be a recruited athlete, this process starts earlier, and if you think your kid might want to apply early decision, you will also want to be finished with this process a little earlier.
For us, we began casually visiting schools while we were on vacation in Sophmore year. So no info sessions or formal tours, just having lunch on campus, looking at the bookstore and library, picking up the campus newspaper, and looking at billboards. We then took official tours of several colleges in New England during the summer between Sophmore and Junior year, since we were on vacation there and couldn’t see what the students looked like so we wanted the official presentation. Fall of Junior year we went to several of the multi-college road shows held in a local hotel, and we found it helpful to directly compare those colleges - for example I think U Penn, U Chicago, Duke and maybe Columbia co-hosted, and they were good about explaining what their schools had in common and what was different about them. The road show had a sign-in sheet and counted towards demonstrated interest (particularly if your kid followed up with an email question to the college’s regional admission’s officer). My D went to on-campus tours for her fall break and spring break in Junior year, and was finished by the end of Junior year except for one first time college visit in Sept Senior Year and the re-visit to her preferred college in Oct Senior year. We were very happy that she was predominantly finished with her visits by the end of Junior Year. Senior Year was shockingly busy, and even those two visits were difficult to fit in.