Californiaa, I’m going to give you some real advice on why the strategy of just saying “I really like the research of Prof X” and changing X’s name for each campus is not the right one. But I hope that you take it with a truly open mind and read to the end and really think about it before trying to refute it, so here goes.
The point of the “Why college X” essay is NOT to point out all the good, delightful things they have on their campus – their bucolic setting in the woods, their bustling bright-lights-big city campus, their strong programs in (xyz), their world-renowned and prize-winning professors, their exciting opportunities for internships and study abroad. THEY KNOW they have these things already; don’t waste time reminding them.
It’s like going up to the hot girl / guy you want to date and saying you want to date them and when they ask why they should pick you, tell them it’s because they have really pretty blue eyes or great abs or whatever. They’ve heard it before. Telling them about why you are attracted to them is not a compelling answer to the question as to why they should choose YOU out of all their suitors.
The point of the “Why college X” essay is to showcase the things about you and the approach that you take / will take to college life that will cause you to be an asset to their campus, that will cause them to say, “Gosh, I’d really love to meet this kid, to bring this kid here because he/she will bring something to the table whether he’s sitting in class, hanging at the dorm, working on extracurriculars, etc…”
So how do you do it? In order to do that, you have to show that you understand what the VALUES are of each school, and tailor your response accordingly.
I’m going to redirect you to a thread I wrote when we were going through the process. Read posts 1, 20 and 22 for examples of how I wrote capsule statements about what I perceived as the values of each of the dozen or so colleges we visited for my twins. We got these by listening to the words each college used to describe their academic experience, by looking around during tours, talking to current students, etc. All of these schools were very good academically, had good professors, etc; that wasn’t what distinguished them.
http://talk.collegeconfidential.com/parents-forum/901466-8-colleges-in-4-days-how-i-spent-my-spring-break.html
I’ll pick on 3 examples here from 3 top schools (and no, these are not “no-name” schools, even though you aren’t familiar with them):
WELLESLEY: Academic excellence for its own sake; creating tomorrow’s leaders.
MT HOLYOKE: Personalized education.
SMITH: Exploration / pushing the envelope in non-traditional, daring ways.
So, if these were 3 girls / guys you wanted to date, and you knew that’s what each one of them valued, how would you go about talking about yourself to entice them to pick you? You’d emphasize different parts of who you are if you’re trying to “court” Wellesley than you would to court Smith.
Let me be clear: I do NOT mean lying or making stuff up. I’m talking about how you put the story together about why you’d be an asset to the campus.
This is why these essays take a while. My kids applied to ~ 8 schools apiece and they were on a schedule during the fall of senior year where they allowed maybe a week or two to write each essay. It was intense because it required real thought about why each school and how best to present themselves as a potential asset to each school.
But yes, this is precisely why “I like the work of professor X” is not the right approach at all.
Please let me know if you have any questions. I fear that your response to this will be dismissive.