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<p>You’re already on the right track, shell8561. Financial aid officials often have a fair amount of wiggle room when it comes to adjusting aid packages. So you always want to be polite–and yet persistent. Act appreciative for whatever crumbs have been tossed your way so far rather than entitled to more.</p>
<p>Definitely make an appointment, whether it’s to meet in person during your campus visit (which is preferable but not always possible) or to talk on the phone.</p>
<p>If other colleges have provided better aid–whether it’s need-based aid or merit aid–have those numbers in front of you. At an in-person meeting, make sure you bring the official copy of these awards. For a phone meeting, offer to mail, email, or fax copies. Note, however, that bigger awards from other colleges will have the most impact if they come from more selective schools or at least comparably selective ones. But, even if they don’t, they are still worth discussing. You can say, “My child really wants to attend Emerson but we are afraid that finances will force us to choose [less selective school] where we have been offered $10,000 more.” If Emerson is eager to get your child, the thought of losing an accepted candidate to another college–even one that isn’t considered a peer institution–may be enough to spur a compromise.</p>
<p>Arrive at your meeting with a specific amount of money in mind that you hope to receive and specific reasons why you need it (with documentation, if possible). In other words, don’t just say something like, “The $16K you’ve offered us isn’t enough. We need more.” Instead, explain, “We’re very grateful for the $16,000 in this financial aid package, however we have determined that we will need $21,000 in grant money in order to make our child’s dream of attending Emerson a reality. As you can see here, we have medical bills from the past two years that we are still paying off …” or maybe it’s, "We had to put a small addition on our home last spring because Grandma, who could no longer live on her own, has moved in with us … " etc. </p>
<p>In other words, whatever your numbers and your circumstances are, be as specific as you can … both in terms of how much you need and why you need it. Obviously, some reasons (e.g., health care costs or ailing granny) will carry more weight than others (“We want to expose our children to the educational value of travel, so we have booked a Mediterranean cruise for next December. …”)</p>
<p>Again, your initial thoughts about being “respectful but yet firm” are right on the money–so to speak. Good luck!</p>