Your essays are going to be very important and you are going to have to convincingly show that school how you could contribute to the school community and why they should choose you. This takes a surprising amount of time to do. Our guidance counselor said she thinks the ideal number of applications is 10, and if a kid applies to more than 12, she worries about the quality of the applications because there just isn’t enough time to do justice to each and every one. Every year she sees kids who try a shot-gun approach get rejected from everywhere except schools that admit just by stats because they just didn’t spend enough time on the application to show the school why they should want them.
So, if you accept that advice of limiting yourself to 12, you need to think about how many applications you are going to put into each group of schools (likely, match, reach). One piece of invaluable advice we received is don’t apply to any school (even your safety) if you can’t afford it or don’t like it, because then it’s not a safety. I think this aspect, of finding likelies and matches that you really like, takes a ton of time.
As you are compiling your list, you can think strategically about using rolling admissions, early action and early decision to control your list. For example, for your likely schools, if any of them have rolling admissions and you get in early on in the admissions cycle, you don’t have to apply to any of the other likely schools you like less, and in fact you might be satisfied with this school and not submit any more applications in the likely category. For the EA schools, this gives you a little information about 15 to 20 days before regular decision applications are due. So if you get rejected from several EA schools in the match category, you know that your applications aren’t going as well as you hoped, and you need to focus more on the matches and likelies than on the reaches, and you should put in more of those applications… This will be hard to do well in the limited time you have left, so you need to have already given a lot of thought to the other potential applications.
When you are putting together your list for matches, don’t forget to take into account how ED impacts acceptances. If you apply to a school that makes heavy use of ED and you apply RD, your chances of getting in are lower than what you would otherwise think.
If prestige was very important to me and I had a 3.6, I would forget about the ivies, and apply ED to a top 30-50 school as being my best shot to get into the highest ranked school possible. I’d also realize that my grades were on the lower end of the spectrum for these schools, so I’d have a number of applications to match schools lined up.