Get behind the apparent vibe, the quick tour, the US News rep. In environment alone, those LACs are different. Surely there are differences in emphasis, opportunity, prof strengths, curric requirements, activities, etc. The classic is Dartmouth vs Columbia.
See if you could answer a Why Us without being generic.
Scattershot doesn’t make a better application. It’s just more apps, maybe closing your eyes and praying you hit a mark. Why not look a little deeper?