At fancy private schools in this area (Southeastern PA), close to 100% of kids apply early (ED, EA, SCEA) somewhere, and are definitely encouraged to do that by their counselors. In the public schools, especially suburban ones, the kids who look demographically like the kids in the private schools – relatively affluent, highly educated parents, educationally ambitious – behave like the kids in the private schools when it comes to college applications. My kids went to a large, urban public academic high school, and only a small percentage of the kids did early applications, but the rate among students in the top 10% of the class who were interested in going someplace other than the nearest public university was probably at least 75%.
So, yes, regional differences. And the kids here apply early to colleges in the Midwest, South, and West, too.
I agree with Marian, by the way. Early Decision doesn’t have to be True Love, it can be cold, logical calculation. I’ll use my daughter’s example. She applied ED to her second-choice college, for two reasons: (a) She thought she got a bigger admissions advantage applying ED to #2 than applying single-choice EA to #1, and she thought #1 was not that much more desirable than #2. (b) If she applied ED to #2, she could also apply EA to her third-choice college, which she also liked a lot, but she couldn’t do that if she applied early to #1. She ultimately was deferred and then rejected at #2, and rejected RD at #1, but she was accepted early at #3 and was more than happy to go there. So, also a good outcome, although not as good as Marian’s daughter, but good enough. (Not to mention that, in hindsight with a lot more knowledge, she is very grateful she went to #3 rather than #2.)
I also disagree that students who need financial aid “can’t” apply ED. It’s true that students who want to comparison shop for the absolute best value shouldn’t apply ED. But, at least at the high-prestige end of the college spectrum, there are a number of colleges where families can get an excellent idea in advance of what their financial aid will be, especially if the family’s financial situation is not complex. If they can accept that there’s no reason to give up ED. Also, a student can turn down an ED admission for financial reasons – if the ED college’s financial package isn’t good enough, the kid will not be trapped. That can be emotionally wrenching, and you can’t be assured that you will get a better deal elsewhere (although under some circumstances you may be able to get a peek before you have to say yes or no to the ED college), and you can’t go back to the ED college and say I’ll come here after all. There’s effectively a buyer’s remorse out if you are willing to close the door on a favored college that has just said yes.