Is Baylor really intrested in me, or is it just marketing ads

hey guys, last December (2014) I received a letter out of the nowhere from Baylor. I was surprised to see how they knew my name and mailing address. apparently the letter stated they were impressed with my academics and other things. the letter also came with a code for me to type and enter at Baylor’s site. They asked for my moms and mine email address. Later Baylor mailed my mom that they were impressed with me and etc… Ever since then I’ve been receiving emails about remembering to apply/taking the ACT and participate in local events at Baylor. Does this mean anything or is it just marketing?
I’m asking this because I want to know if I even have a legit chance of admission
3.4 gpa
18 ACT
2nd quartile
low-income family
Hispanic
(as you can tell by my writing , english isn’t my strongest suit)

Unfortunately, it seems as though it’s just marketing. Your ACT score is very low, but don’t be afraid to test again. Baylor let me in with a 25. Keep working on your grades and make sure to write a strong essay when applying. If you can, try to get down there and show that you’re interested as well.

thanks koolkat for answering my question

It’s just mass marketing but no harm in trying your luck.