Is it true if your engineering degreeing isn't ABET accredited then it is worthless.

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<p>Greater revenue…or lower cost. Yep, lower cost. Again, allow me to point out, by paying better, you would be attracting the most productive engineers, which would ultimately mean that you may actually be able to lower your labor costs. That is precisely what Ford found - by doubling wages, he actually lowered total labor costs due to decreased turnover and increased productivity due to the high quality and high morale of his (well-paid) workers. </p>

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<p>Nor do I. I never meant to imply that we need to eliminate all the mediocre firms. Heck, like you said, somebody need to employ the mediocre workers. </p>

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<p>You got it. </p>

<p>But the term ‘quality’ needs to be explored because it is very much in the eye of the beholder and therefore a concept that can (and is) manipulated. For example, is the Prius really a “high quality” car? Not if you consider quality to be the actual environmental savings, which as I have said, are quite minor. But it is clearly a very high quality car in terms of being able to brag to your neighbors about how environmentally conscious you are. </p>

<p>Similarly, numerous white-collar service firms have actually found that high rates actually increases demand. Yep, you charge more, and customers exhibit more demand. Why? Because the “quality” of these services are often times extremely hard to judge, meaning that you don’t really know who’s good and who isn’t, and so customers often take high price as a mark of “quality”, or in other words, if you can really charge that much, you must be good. For example, I seem to recall reading a reading study on consulting firms that found that those firms that increased their rates actually gained business. </p>

<p>But the bottom line is this. If engineering firms are going to treat their product as a commodity, then they should be surprised when consumers are going to be willing to pay only commodity prices. Engineering firms who want to break out of that trap will have to learn to treat themselves as luxury designer goods, for which consumers hire you not because you’re cheap but because you’re fashionable. That’s how Apple can charge $200 for what is basically a $50 hard drive.</p>