<p>One way to find out what a college is looking for in a particular year is through interviews. While on a college visit a student can basically conduct his or her own survey by asking a minimum of 10 students what they like, and more importantly what they dislike, about a particular college. If there are similarities among the dislike(s) this can be important. For example, if everyone is saying that a college is too career oriented then a student who is less interested in a career may have an edge. This "qualitative interview" approach can yield interesting results for students looking to find out more about the unmet needs at colleges. Based on these weaknesses, students can figure out how to best position their applications to meet these unearthed needs.</p>