@a1b2c3d5 : I have many thoughts and critiques, so I have two posts (please forgive me!).
To start: Do NOT get caught up in the superficiality that is the admissions office and whether it gets bunches of apps/increases in app volume every year. That stuff can easily be gamed, and it is no longer effective to game it for the rankings. Stats are starting to converge at top schools and most are stats whoring so not even the original schools that benefitted from it can do much in the way of admissions to enhance their rankings. They, like Emory now are left to just compete on the product/level and quality of academics provided to make the needle move, which I think is a good thing because maybe Emory already is and can focus more on that and continue to put more effort into marketing its efforts . You should only concern yourself about the quality of the students which can actually increase even with less applicants. And also, other elites saw downward shifts in application numbers, including Harvard and many others (about the same % change as Emory or slightly more) likely because of what @ljberkow brought up and the HS student availability finally dropping off (at less elite schools, especially private LACs, the enrollment cliff looms and many are very concerned).
Sterk gave the board and others what they wanted except for maybe her handling of the Sanctuary campus thing which was sloppy, but she got a strategic plan off the ground, got a 400 million dollar gift that won Emory the ability to have 3-4 healthcare/allied health buildings in the bag (Winship Midtown, Health Sciences Research Building, a new Public Health Building, and lots of stuff happening at Executive Park), Another master planning phase is off the ground, and she finalized some key political moves that has lightrail on the table for Emory/CDC/Dekalb. I don’t care for the time of her departure, but if a miracle happens where recession ends sooner than later from this Covid19, she has established some momentum for the new pres. to work with. With that said, I’d hope that various boards and whatnot encourage the new pres. to be bolder or try something different for Emory. One thing that needs to happen is a lot of fundraising and further expansion of the endowment and then allocation of endowment and investment OUTSIDE of medicine, allied-health schools, and healthcare. Like ECAS GBS, Law, and many other entities really need to build their endowment to be truly competitive. Rankings and clout wise, they are currently miraculous because they don’t have good endowments compared to the analogous peer schools elsewhere (even many “near peers” like that Vanderbilt, Notre Dame, Rice, Brown, Cornell class of schools).
I would honestly also like to see a reversal on the anti-undergraduate engineering stance. Even Chicago gave in and just chose to establish a program(s) in areas that could be supported by already well-established departments. That type of investment can be very worthwhile, along with investments in programs (both grad. and undergrad) like economics, CS, physics, and math, two of which are continuing to grow fast (CS especially, but math also), but could afford lots more investment in faculty and infrastructure to become more prominent (if not eminent). Continuing to merely invest in areas of historic strength at Emory won’t cut it if the whole university wants to be eminent. You can’t activate the full potential and impact of research at the university with those areas as “meh” as they are versus some of the most elite peers (they are also “meh” at most of Emory’s closer peers, but good luck standing out if you have over-lapping strengths/weaknesses with those schools AND they have engineering which has additional pull in terms of recruiting faculty talent and facilitates ease of interdisciplinary research in STEM. The least you can do is be a Chicago and have strength in those areas to more than compensate for lack of engineering or essentially have them fill in to serve the same purposes).
And Emory also needs to join its more elite peers in rethinking undergraduate education (whether we talk gen. eds and what not. To be clear, I think Emory is definitely starting to do it more so and more successfully than some “near peers” but I don’t know if the proposals are bold enough. And of course Emory needs more money to implement bolder efforts), and that takes money and some risks. Emory has some risk taking in certain departments (chemistry is one, the establishment of QTM is going very well. They are sneaking in capstone requirements to numerous majors all the sudden. It appears that more course based research options are coming about in and out of STEM) and it may pay off, but some things, particularly in STEM, my area, just need to change if Emory is to differentiate itself from most non-Ivy neer peer privates. Much of this would involve having special academic programs/tracks and options that target the most talented first years and prospective students (I feel that even social sciences and humanities was hip to this when they implemented the Voluntary Core and history started classes like Hist. 100).
Most of the top 10 schools have an abundance of such options to cater to this group in STEM and otherwise (but especially in STEM) whereas elite privates below that threshold (including Emory), not as much…and Emory used to have way more of it pre-2009 recession. They need to bring back STEM honors courses (like I’m sorry, you can’t tell me that students with multiple STEM AP/IB credits belong in a barebones intro. physics, biology, or chemistry courses, no matter how well taught, and all of the most elite peers offer very compelling entry pathways for students with that level of preparation or talent in virtually EVERY STEM department, and not just math) and think about special academic tracks (could be interdisciplinary curricula or early research programs that are tied to curricula/allow students to access more advanced offerings in depts if they have plenty of STEM experience and AP/IB credit) to cater to ambitious students as well.
This would likely enhance retention rates among this group, help recruit some of the top talent that usually gets monopolized by the HYSChCtM crowd of schools, as well as the intellectual climate among undergrads. Talent shouldn’t just be passed through Emory, given high grades, and told they are the greatest for doing whatever. Talent and skills should be intentionally sharpened and further developed like it would be at some of the most eminent peers. On top of retention, this is the best way to make droves of Emory graduates even more competitive and desired among employers, graduate programs, fellowships/national scholarships, whatever. Bringing in people who were “the absolute best in k-12” and hoping they just find their way to even more greatness won’t work when you aspire to TRUE eminence (it’ll give slight bumps in the rankings and often that doesn’t last). More students have to be guided and encouraged to challenge and further develop themselves in a way that fully leverage the Emory degree and enhance its value. People like to say that places like Harvard, Stanford, etc are just a “brand”, and their brand is very important, but it wasn’t made from nothing. They really put the full weight of their resources behind their graduate, research, and undergraduate programs to ensure that students get leading edge training and oppurtunities in whatever areas as early as possible.