Elite private universities in the US probably do not want to make it any more obvious than it already is about the effect of “hooks” and other non-academic factors. That would be inviting more lawsuits and bad press about how their admissions is rigged in favor of whatever target of resentment someone wants to write about.
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You’re right! In an ideal world, increased transparency (imposed by an outside force, the unis would never do it themselves) would force them to perhaps clean their acts up. Not too different in terms of reasoning than government transparency efforts, I suppose.
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