The ad at the end was a statement about how unreal the real thing is, that Coke wraps itself in this banner of world peace and harmony to sell sugared, caffeinated, fizzy water. And it follows this series of events in Don’s life that finally rids him, at least as we can see, from all the urges to rush and help and then turn and run.
The thing with Stephanie: you’re not my family. And then she leaves. It’s the final event in the cascade of giving things up, from the job to the suit to the caddy and all the illusions.
But to me the biggest thing was when he talks to Sally and she says the kids should stay with Henry. With Henry. Because they would at least have their own beds. And then Betty says they need a woman, a regular family and stability. Of course he wants to rush and help because that’s what he does: I’ll always take care of you, etc., etc. Betty is right and Don needs to get his head together before he can be a better presence in those kids’ lives.
The rest was, to me, a wrapping up to satisfy all the good feelings people have, from Roger getting married and Pete boarding a plane with his family to Peggy and Stan declaring their love. Even Meredith will land on her feet because she always does.
I’m not saying Don is a good person, but that his trekking, his restlessness in relationships, his mean and awful streaks come from the conflict within in which he’s never accepted himself. He even says to Peggy on the phone that he’s not the man she thinks he is, something I took as deeper than he’s Dick Whitman because he, at that moment, feels like a complete failure. We can see he’s not because we see Peggy, the person he’s mentored and in some important ways been a father to. We also see Sally and the responsible young woman she’s become. But within himself …
And that is in direct contrast to the world he walked away from, the one in which you sell diet beer to fat Midwestern men who have power tools in their garage they never use and where cologne makes you irresistible to women and where buying a bottle of soda creates world peace.
And my favorite scene is when Bobby asks Sally, “Is it going to happen now?” because kids know, just as Pete tells his brother that wives know when you’re a cheater.