Marketing major= fluffy connotations?

<p>Where does all the social networking, pay-per-click, seo, videos, fit into the modern day Marketing coursework? </p>

<p>Is it simply a chapter in a book, an entire class, a serious area of focus - or not there at all? Almost all consumer facing companies are aware of the need for an online strategy. Just wondering if colleges are keeping up or if it’s something one picks up in the real world after graduation?</p>