Thanks for sharing, though I know blogs are not allowed on CC.
I think there is a lot of good advice in that piece about social media. Certainly it is looked at by colleges, employers, casting people, etc. etc.
There is only one thing in her advice that I don’t thoroughly agree with for actors (I realize her piece is not written for college admissions). I’ll just use my own daughter as an example, and she’s a professional actor/performer, though she is not involved in commercials, and that casting agent seems to talk about and seems to be involved in actors doing commercials, and perhaps that has additional considerations for actors who do those. The part that I don’t fully agree with, using my own kid as an example, is she is very into activism about issues. Even some of her original songs she has on her albums and performs in concerts are about important issues. She does not use a personal FB page (just a professional one), but she does have a Twitter account with several thousand followers, including people in the industry at high levels. I know she posts her views on issues and current events and such. I realize there could be a casting director or producer, etc. out there who doesn’t share those views, but my assumption is that she’d rather not work for someone who would not want to hire her due to her views. I doubt she’d give up her activism and using Twitter to have a voice to make a difference, as well as her original music, some of which also shares a point of view about important issues. Honestly, some of her Twitter followers, many who are well known in the industry, also post and also “like” or “reply” to her posts on current issues of the day, so she is not unique as a professional performer to share her views on social media about issues dear to her.
The other topics the blogger brought up about avoiding having on social media are quite valid.
It goes without saying, but I have decided not to cast multiple actors due to social media posts. Two reasons mostly: 1) Anti-LGBT+ rhetoric and 2) Excessive complainers.
Clearly I would decline if anything else offensive were posted (racial, etc.), but I haven’t encountered that. I always check social media, though, before offering a contract. Your best bet is to make everything private.
Making your social media accounts private is a good suggestion for college applicants!
However, for professional artists with a following, it is pretty essential today to have a professional presence on social media. Still, the artist should be careful as to what they post. But again, my working D does post thoughts on issues she cares about, but she also creates pieces and performs them that also speak to what matters to her in the world. She is not unique in this way. I see some of her posts about issues being retweeted and liked, etc. by other professional artists, including very well known ones. If someone doesn’t want to hire her due to her views on political or social issues, I imagine she’d be fine with that.
@zebracocoa Thank you for sharing this article. My daughter and her friends know to keep their social media clean, but they forget and get careless. They are in the early stages of their professional careers and need to work, work, work. It would be a shame for someone to lose out on a job due to an inappropriate or unfortunate post.
My son did a voice over for a commercial for a well known company, and that is all he would tell us. He does many auditions for voice overs, cartoons and video games, and he doesn’t tell us more than what I just shared. I tease him that it’s like he is a secret agent 
My son explained that his agent made it very clear that companies are very careful to keep their products separate from the actors who promote them, unless they are celebrities of course.