OBD,
I would definitely get a skills video made now. The reason being that a lot of coaches like to see development. If you have at least one tape as a sophomore and one as a junior, there is a good opportunity to see evolution. Now, whether you decide to “do it yourself” or engage a pro is up to you. A good pro will run about $350 or so, and you can probably buy a hand HD video camera with a cheap tripod for about the same cost. However, if you do it yourself, you will need to edit and you will need to know what you are taping. Several coaches have told me that they would rather see practice or a skills type tape than game tape. So for example in pitching, you would want to do about 10-15 shots of each pitch in a row to give a sense of the level of control. Same for fielding and hitting, and running.
I would also put together a college resume, with grades, board scores, academic awards, softball teams, softball awards, and stats. The resume helps by consolidating all the info in one place, provided it is updated over the next two years.
I absolutely would NOT wait for feedback from Pennsbury or any camp. You might not get any personal feedback other than form invites to college camps. For the D3s, the priority for coaches this spring will be juniors (rising seniors).
I would first start with the on-line college athletic questionnaires (recruiting forms) – only because it is such a pain to get done. They do, however, have to be updated. Honestly, I think the questionnaires are more of an organization tool for the coaches (they say it keeps all the info in one place for them). I didn’t see a lot of contact (other than possibly invites to camps) directly from the questionnaires, but it is a step that must be done.
The next step would be to email the coaches with a copy of the college resume as a conversation starter. We used any award, good game, or recognition as an excuse to contact the coaches on the list via email.
Then take her to meet a few college coaches so she can get used to the process. You might want to start with the predicted safeties that are geographically nearby so that she is practiced for her more favored schools. You know the drill as much as anyone on this site from there on in. Have your daughter practice a short elevator speech that responds roughly to the question "tell me something about yourself. Have her prepare three questions for the coach in advance of the meeting. If you have a tape done, you may want to bring it with you to ask the coaches what they think. Ultimately, sitting down with the coaches is what you want to do. It allows for a true relationship to build between coach and recruit and more than any other recruiting step it signals interest on the part of the recruit.
Our philosophy was to cast the widest net, so we did contact numerous schools. Sometimes there was traction with the schools that we never anticipated. Sometimes the schools that looked like a good match petered out.
Hopefully, your tournament team coach will be available to advise you about all of this as well.
Good luck!