<p>Actually Mikejohnson, I think that the strength of the incoming freshman class should remain just as it is in terms of importance. The USNWR has virtually eliminated acceptance rate from the equation, which I agree with, and places more weight on classroom performance (class ranking) than standardized testing, which I also agree with. The only area of improvement where strength of students is concerned is to verify the data for consistency and accuracy. Many private universities (and a couple of public universities) report superscored data while the majority of public universities report only the best score in a single sitting. This favors universities that superscore slightly. The USNWR should request that all universities report their SAT/ACT data consistently (either superscored or single sitting). Once the USNWR collects the data, it should be audited for accuracy. Universities like Clarement McKenna, Emory and George Washington have admitted to falsifying data deliberately. If conducted properly, schools like Cal, Michigan and UVa will ranked among the top 20 in terms of student strength, and the difference between them and the majority of the top 20 private universities will be negligible. Even now, Cal, Michigan and UVa have similar freshmen classes as Brown, Cornell and Georgetown. Their middle 50% ACT/SAT is in the 28-32/1260-1460 range, while Brown, Cornell and Georgetown are in the 29-33/1300-1500 range. Classroom performance data are virtually identical at all of those universities. There really won’t be that much of a difference between the top public and the top private universities where student strength is concerned, and it is an important metric to be certain.</p>
<p>I also agree with the weight of reputation. Top universities continue to hold on to their reputation because they are hard to catch to. The very few universities that do catch up in terms of resources and faculty strength will enjoy an improvement in reputation in the mid-long term, but very few universities will catch up in relative terms. Where I think the USNWR has strayed is in the counselor reputation score (7.5%). I find that part of the reputational rating pointless. Most counselors are clueless, and their opinion,quite frankly, does not reflect the quality of universities on a national level. If the USNWR removed counselor ratings from the ranking (they can keep it as side rating, similar to the “best undergraduate teaching rating” for curiousity’s sake) and kept the reputational entirely based on what university leaders thought, the problem would be partially fixed. The other issue I have with the Peer Assessment score is that the rating allocated by university presidents is secret. This lack of transparency will inevitably lead to many presidents either not taking the rating seriously, or assigning unfair ratings to some universities. The USNWR should make the rating transparent to avoid this problem. </p>
<p>I have major issues with the way faculty and financial resources are calculated. In the case of faculty resources, the USNWR needs to make sure that public and private universities report data the same way. Private universities often leave graduate students out of their student : faculty ratios while public universities usually include graduate students. Also, private universities really flood their course bulletins with freshmen seminars, seriously enhancing the percentage of classes with fewer than 20 students. Public universities do not feel that such a practice is in the best interest of the students, nor do they see it as an efficient use of their resources. </p>
<p>Where financial resources are concerned, the USNWR again fails to audit data for accuracy and consistency, and does not take into account that public universities are already highly discounted for the majority of their students as they are residents of the state. As such, public universities will not have to provide undergrads with as much aid as private universities. Also, public universities have gone through major austerity cuts in recent years in anticipation of declining state funding. That does not mean they are shortchanging students, but it does mean that they have eliminated much waste and is common among non-profit organizations and have become far more efficient than their private peers. I the next few years, private universities will have to go through similar cost-cutting exercises. The USNWR needs to evaluate not only how much a university spends, but also how efficiently.</p>
<p>Finally, the USNWR report should not include alumni donation rates in its ranking. This is designed to hurt lare public universities. Public universities have strict rules on how they can engage alums, basically tying the hands of their alumni offices behind their backs. Private universities can pursue alums for donations far more aggressively. Besides, large public universities have far larger alumni bases than private universities, and reaching out to such a large group (often in the half million range) is much harder than it is ro reach out to a smaller group of alums (often in the 100,000-250,000 range). Also, private universities have been dependent on alumni giving for centuries, while public universities have been fully self-sufficient thanks to state funding until the 1980s. As such, private universities’ alumni offices have developed far better practices when it comes to receiving donations, and those in turn leads to higher donation rates. There are also differences in reporting styles. Some private universities have very “creative” ways of reporting donations, such as breaking a donation into different years by agreeing with the alum that the donation will be split into 5 or 10 years. Public universities do not resort to such tricks. Bottom line, alumni giving rates are not telling and should not be used as a criterion for ranking universities.</p>
<p>Basically, there are many flaws with the USNWR, most of which favor private universities and cripple public universities, that need to be remedied. If they are fixed, I am fairly certain that publics will be ranked much higher.</p>