<p>"Venture philanthropy? Social entrepreneurship? Robert L. Bassett, dean of the Dodge College of Film and Media Arts at Chapman University in Orange County, Calif., said he still wasnt sure how to label it. ...The idea is to make movies directed by Chapman alumni, with crews composed largely of alumni and students....Chapman investors are all stakeholders in the university, he said, and they have been schooled to regard their support, in part, as a lift for the film program and its graduates."</p>
<p>Chapman</a> University Creates Moviemaking Program, Aiming for Profit - NYTimes.com</p>