<p>its just as easy and $10,000 cheaper to just research it yourself - and many may be wrong too and get you ultrarejected as some self-claimed "admission counselers" have =</p>
<p>Admissions counselors can help you find the right school for you. Many have visited a vast number of schools and can tell you which schools might be a match for you after you have described to them what you are looking for in a school. I'm not talking about Ivies so much, but the lesser known schools that you might not have heard of, but may be just what you are looking for. That being said, definitely visit your school counselor also because they have so much information on which of their past students got in where and many times how they liked it. They can look at your profile and tell you what kind of successes your predecessors have had at different institutions. Scattergrams is good for that too.</p>
<p>It's just another advantage rich kids have. Sure, it can't hurt if you can afford it. The wealthy kids I went to HS with used them although we had better college counseling than 99% of schools. I'll let my kids have this for sure if we can afford it.</p>
<p>They charge a lot for doing very basic stuff. Get a good book from a library. This is from a book counselor</p>
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I heard of private consultants who charge from $8,000 to $12,000, who state up front that they are not willing to devote extensive time to any one applicant. Their fee covers only one in-person meeting, one phone call, and one revision.