That is a very good, and challenging, question for people who see things like I do.
I don’t think the why families and kids would see things differently thing is too hard to explain. There are some pretty basic raw statistics that many such people seem to be discussing as representing an automatic boost. And people like me who question that theory seem relatively underrepresented in such discussions.
But I have a lot of respect for experienced counselors, and so to the extent they have a different message, I am much less confident in dismissing their advice. I do have a somewhat complex theory about what is going on, but I don’t know how satisfying it is, so I won’t belabor it. But in a nutshell, my premise is college counselors are if anything even more inclined than I am to see a very broad range of outcomes as good outcomes, and therefore see very little downside to applying ED at least as long as the ED school would be affordable. And therefore to the extent it makes families and kids feel like they took their best shots, that is something they might happily support even if it is not at all clear there really is any sort of universal advantage.
A final thought I would add is that while I think the Tufts Syndrome/yield-protection theory logically only applies to a narrow band of colleges in certain popular markets, it happens that a lot of the people you will find in certain online circles have “target” or “likely” colleges in that band in those markets. And they may well be right that those particular colleges will be much more likely to admit them ED.
Again, my suggested solution to that is not to apply ED to one of those colleges if it is not your clear favorite, it is to look for colleges with similar (or indeed higher) virtues that are not in such popular markets where Tufts Syndrome isn’t an issue.
But my experience is a lot of the people looking to get into the popular markets just are not receptive to such suggestions, and it would not surprise me if college counselors often encounter the same issue.
So I think it can be helpful to look at some examples where even the raw stats show ED is not much of a boost, and then think about what these examples are illuminating.
One of my favorite such examples is Rochester. Rochester has a lot of virtues. It is an R1 university, it has a really nice campus, it has a very cool curriculum approach, it supports a lot of research for undergrads (including non-STEM) . . . just on paper a very desirable sort of college.
However, Rochester is of course in upstate New York, it gets a lot of snow, and in general I think it is fair to say it is not in a particularly desirable location from a national perspective. And of course it is not an Ivy League or NESCAC school.
OK, so here are Rochester’s stats from the latest CDS:
ED: 1437 applicants, 614 admitted (42.7%), presumably almost all enrolled.
Non-ED: 18496 applicants, 7136 admitted (38.6%), approximately 1011 enrolled (14.2% yield).
OK, so first, obvious observation–even the raw difference in admissions rates is trivial, and very likely just the result of the different composition of the applicant pools.
Second, Rochester could not fill its target class of around 1625 people will all ED applicants even if it wanted to, because it didn’t get enough. And even admitting over 40% of its ED applicants, it still had over 1000 spots to fill in RD.
But then its yield in RD is predictably low, because it has some notable competitive disadvantages. So it had to admit 7 people RD for every 1 they needed to actually enroll.
OK, so that to me supports my baseline assumptions about ED. Rochester can’t fill its classes with qualified ED applicants, and it also can’t afford to try to yield protect. It instead has to admit the applicants it wants in both ED and RD, and then fight for the RD admits, which it does with things like robust merit programs.
So why are so many people convinced there is an ED boost? Well, let’s look at another college that I personally consider no better than a peer of Rochester, except it is in the most desirable college market in the US, maybe the world–Boston. Namely Northeastern:
ED: 2707 applicants, 890 admitted (32.9%).
non-ED: 88293 applicants, 5301 admitted (6.0%), approximately 1629 enrolled (30.7% yield).
OK, so, not so different ED, actually. Northeastern is a bigger school, it gets more ED applicants, but it admits close to the same percentage as Rochester. Which makes sense in that the people who actually have Northeastern or Rochester as their top choice are a select group. And while Northeastern technically could barely fill its class through ED, realistically the ED applicants it wants still leaves it with like 1600 spots to fill in RD.
But then there is a CRAZY difference in RD. Northeastern gets 4.77 times as many RD applications as Rochester. Now, this is in part because Northeastern encourages that. But still, that is a radically different situation.
But then Northeastern has a much higher RD yield. How? It basically MUST be selecting RD admits in part based on yield. AKA Tufts Syndrome.
And by the way, I don’t really believe Northeastern is doing that only, or mostly, to look better. I think it is doing that mostly because they likely believe with good reason they actually end up with the best class that way, that instead admitting a bunch of people extremely unlikely to yield and then waiting it out and then going to the waitlist for large numbers of enrolled students would be suboptimal.
OK, so if Northeastern is high enough on your list, but not the top, might you want to strategically apply ED to Northeastern? Yeah, maybe, I get why you would think that.
But again, my suggested solution would be–why not apply to Rochester instead? Or, like, apply RD to both Rochester and Northeastern. And if it doesn’t work out at Northeastern because they mistakenly yield protect you, there is a very good chance you will get into Rochester instead, because they don’t yield protect.
But also again, my experience is a lot of kids/families will respond–yeah, OK, but I really want to go to college in Boston, not upstate New York. And indeed, that is where a lot of my friends are applying, and other people from my school, and I’d just rather strategically ED at Northeastern.
And OK, sure, if that is what you really want. But the Rochester alternative does exist, for people willing to consider it.