<p>
I’ll take a stab:</p>
<p>1) Demographics. A record number of students are going to college. Higher demand allows colleges to charge more.</p>
<p>2) 15 year economic expansion. Strong economy coupled with a borrow/spend mentality greatly reduced price sensitivity as people had more money from the stock market and were willing to borrow irresponsibly.</p>
<p>3) Rankings/marketing. The rise of the ranking industry allows many many colleges to cultivate a bogus air of elitism (Top 50 in USNWR’s ranking of Most Trees on Campus!), which, coupled with with 1 and 2, has allowed them to raise prices with impunity.</p>
<p>4) Financial aid/grant industry. When <em>everyone</em> can get loans, it is easy for schools to raise prices high enough that more people would take/need to take them, essentially giving the schools free money.</p>
<p>5) Raising prices in order to be able to give discounts. Many schools (I’m convinced) do not expect many of their students to pay full price - instead they give coupons to the top of the applicant pool in order to make the school more attractive, and if some suckers^H^H^H^H^H^H^Hstudents are willing to pay full price, hey, the schools don’t object.</p>
<p>6) Institutional greed - administration. How many school presidents are making 7-figure salaries now? They have somehow raised themselves to the status of celebrities or high-level business people, and weak boards have gone along with it. And these huge salaries ripple all the way through the chain. I was told by a student at my alma mater that the president now has two full-time bodyguards. Huh?!? Does she think she’s a rock star or a head of state or something?</p>
<p>7) Institutional greed - room and board. Room and board at my alma mater costs about ten times what it did when I went there - for the same crappy cinder block building with communal bathrooms, that has not been significantly updated or upgraded in the last 25 years. Food prices have not increased 10x, labor prices have not increased 10x, it’s the same dining halls, so why has board increased by 10x? My school recently started requiring sophomores to live in the dorms. It’s obvious why - it’s a huge cash cow, and too many students are moving off campus where they can live for 1/3-1/2 the price. I don’t think this is atypical. Greedy, greedy, greedy.</p>
<p>8) Massive building sprees. Every school we visited is undergoing a huge building campaign. Every school was showing off new multi-million dollar student workout centers, every school was renovating multiple buildings. It’s like an arms race somehow got started where the schools think they need to have the shiniest newest buildings in order to attract parents (who pay the bills) and secondarily, students.</p>
<p>I probably missed a few things.</p>
<p>I think we’ve reached a tipping point though. A lot of people did not save much/enough money through the 90’s for whatever reason, and at $50K+ you are looking at 1/3-1/2 of your after-tax income to send your kid to school. The middle/upper middle class is getting/is already priced out, and that’s the majority of families.</p>
<p>Something has to give. High school populations are falling, the stock market has wiped out a lot of assets, the housing crisis has wiped out home equity (the ultimate college piggy bank). The college bubble is going to pop, it is inevitable.</p>