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I'm being a little facetious. Jeez, how 'bout a little literary license, here!
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<p>From what I have observed on this forum, readers are almost likely to put faith in an off-the-cuff remark as one posted with a concern for accuracy. I like this place best when it's squelching the craziest of the rumors. Saying presidents ask their secretaries to fill them out sounds (to me) like starting a new one.</p>
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You are looking at a list of 1000 schools.
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<p>This contradicts the statements that administrators are asked to rank their peers. Are you sure anyone is asked to rank 1000 institutions? Or even 500? I don't know how much license you are using here, but these numbers imply you don't believe that the assessment lists are targeted towards institutions of a like focus and/or region. </p>
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Are you really going to do the due diligence for alll 1000 schools to accurately rank schools you only know by name? Do you really care enough to figure out whether UMontana should be rated higer than UWyoming? Are you going to look up the PhD production rates? The med school placement rates? The student-faculty ratios. The ESS survey results? And, all of the other things that contribute to quality undergrad education? Or are you just going to wing it based on "reputation"?
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<p>I think "reputation" is exactly what they are getting at, and that is why people who look at that ranking should take it with a grain of salt as you and many others have already asserted. </p>
<p>The model you are describing here sounds to me like you think presidents and provosts should gather staggering amounts of quantitative information, put it into a formula, and give a rating that way. Isn't that what the rest of the USNews ranking aims to do? If that's what is the appropriate method is, why ask presidents to do it at all? Have a computer do it. </p>
<p>You seem to have a very low opinion of presidents. While juggling that busy fundraising schedule, some of them also read the Chronicle and Currents. They hear from deans and faculty. They attend meetings attended by people from other institutions. They hear what schools are known for innovative programs, which is luring their faculty away, which just nailed a big grant for undergraduate education, which was just featured in the latest tome about campus leadership. This kind of knowledge isn't perfect and it isn't complete, but it gives presidents a more thorough view of their peer institutions than you credit them for having. </p>
<p>I am sure there are some very bad apples in the presidential bunch, and there are institutions who do not get the ratings they deserve. But you paint a pretty insulting picture of presidential participation in the survey. I am not sure that is fair, nor do I think it has quite the deleterious effect on the PA ranking that you're suggesting.</p>